2024 Digital Marketing Trend Predictions

Marketing / Social media /

January 2024

In this fast-paced digital age, where the 90s trends are rocking the fashion scene once again, keeping up with the ever-evolving world of digital marketing can be a bit like trying to salsa on rollerblades.

Over decades, the digital marketing world has boomed, and 2024 promises to be no different, with exciting developments in technology, consumer behaviour, and industry strategies.

Did you know the average person spends approximately 6 hours and 58 minutes a day looking at a screen connected to the internet? That’s almost like spending an entire day binge-watching throwbacks of the funniest home videos, and let’s be real, who isn’t guilty of falling down the TikTok rabbit hole for hours?

Think about the potential influence your business could make during this time. There is no better time than now to begin building those genuine customer connections with your audience if you choose to.

We’re strapped in, ready to see where the next 12 months will take us, and we have saved you a seat! Discover how our expertise can help elevate your brands’ Digital Marketing ensuring you have all the insights you need to keep you on top of the 2024 trend predictions in the digital world.


The Dominance of AI

AI has already gained momentum in the digital realm and is proving to be a huge success for many businesses around the globe. Through 2024, we expect to see even more platforms embrace the power of AI, as it is set to become a multi-billion industry by 2025. Businesses must position themselves as forward-thinking through ultra-modern online presence or be prepared to be left behind.

The use of AI has proven to enable marketers to work more efficiently and unlock their creative potential as it can empower so many aspects of marketing, particularly websites, by way of functionality, content, appearance and accessibility.

However, although AI is an effective tool, you mustn’t be solely relying on AI for your marketing strategy. Creating a more personalised strategy with human expertise is important to ensure your marketing potential is maximised.


Authenticity Trumps All

Although the use of AI is on the rise and holds the potential for growth in your business, there has been some resistance to the acceptance of AI.
With this in mind, there is an increased desire from consumers for more personalised and authentic content. While the use of artificial intelligence isn’t inherently fake or ingenuine, it is raising questions with consumers about what’s human-driven and what isn’t. Due to this, it is evident that consumers are craving a genuine connection more than ever before.

Studies have found that a huge 86% of consumers will consider a brand’s authenticity before finalising a purchase. Surprisingly, 37% of consumers do not believe the 80% of businesses claiming that the content they share is authentic.

Whatever business you are in, it is important to keep in mind the authenticity of your brand at the forefront when marketing your business.
With several brands trying to target the same audience, you must do what you can to become memorable. When creating content, always keep the consumer in mind to create content that is more relatable, relevant and personalised.

By sharing your brand’s mission values, consumer feedback and experiences on a personal level, you will create a comforting, authentic feel that will make your consumers feel valued. Ultimately, receiving a positive response from your audience.

Social Media Digital Marketing

Social Media Platforms

Social Media is now considered as a search engine in its own right as it is now viewed as being less biased in comparison to Google. A recent study has shown that 76% of consumers turn to Social Media to search for a specific product or brand, find local activities, and restaurants, and even catch up on world news. 28%  of consumers even turn to social media to find products to buy. (Move over Google!)

While it’s the integration of e-commerce into social media platforms has been possible for years, shopping directly from platforms such as Facebook, Instagram and even Tik Tok, is set to see substantial growth this year.

With consumers spending more and more time online, your social platforms are the perfect place for you to promote and sell your brand’s products and services – however, you must be optimising your profiles to offer a seamless shopping experience for your consumers.


Influencer Marketing Boom

With Social Media’s VIP status, it’s anticipated that the influencer marketing sector will grow by over 109% over the next 3 years. Influencers provide us with the real tea we are chasing – genuine, real reviews that we trust.

For brands, influencers and marketers, staying connected and responsive to the shifting influencer trends will be crucial in 2024. It’s about being prepared for the new and the unexpected—and seizing opportunities as they arise.


Could your Digital Marketing do with a boost?

If you’re looking for an agency to do it for you, we’re here for it! We can help you future-proof your strategies for the year ahead and teach you how to leverage these insights to excel in your business. With a range of services including Social Media Management and Digital Marketing Courses, we will help keep you ahead of the times and bring your A-game throughout the year.

Interested in other ways you can keep your brand timeless? Find out how with our blog written on 2024 trend predictions, Graphic Design edition: (Link here)

You may just be surprised how seamlessly they tie together, keeping you ahead of the trends in more than one way.

Signed by Renae

Source Stats: www.zippia.com, www. gitnux.org, www.cmosurvey.org, www.whatsthebigdata.com/ Source Image: www.medium.com

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