Journal by Evolution

Categories

Where’s Your Logo?

Branding

Have you ever noticed businesses with multiple logos? You may have engaged with a company via their web page in […]

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The Hidden Costs of Word of Mouth

Marketing

If you have been running your business based solely on Word of Mouth, hats off to you! This speaks volumes […]

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Combatting F.O.B.O (Fear Of Becoming Obsolete)

Business Tools

By now, we’ve all heard of F.O.M.O, right? The Fear of Missing Out is now officially part of the English […]

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2024 Digital Marketing Trend Predictions

Marketing

In this fast-paced digital age, where the 90s trends are rocking the fashion scene once again, keeping up with the […]

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2024 Graphic Design Trend Predictions

Branding

Pantone colour of the year “Peach Fuzz” is all the rage right now, and it’s got our graphic senses tingling. […]

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Why DIY websites can end up costing you more!

Websites

The Hidden Costs of DIY Websites and the Benefits of Professional Web Design In today’s digital age, having a strong […]

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Turning Your Touch to Gold

Marketing

Have you ever wondered how many times you need to interact with a prospective customer before it leads to a […]

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The Fallacy of Vanity Metrics: Unmasking the Illusion of Success

Social media

Ah, the allure of vanity metrics. It’s hard to resist the appeal of skyrocketing Instagram followers, isn’t it? Watching those […]

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Unleashing the power of AI: 5 time-saving AI automations

Business Tools

Welcome to a world where innovation meets efficiency, as we explore the remarkable possibilities of AI and automation for your […]

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The dangers of ChatGPT for your business

News

The use of Artificial Intelligence (AI) in our everyday life is on the rise. Students have embraced it, taking advantage […]

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You can’t predict the future, but you can prepare: 3 things to get sorted in your business now

Business Mentoring

The annual inflation rate in Australia climbed to 7.8% in quarter 4 of 2022 from 7.3% in quarter 3 and […]

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Don’t underestimate the importance of utilising Paid, Earned and Owned media.

Marketing

According to the latest Next&Co annual Digital Media Wastage report, Australian advertisers wasted 41% of their overall digital marketing spend […]

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What’s best for your client is best for your business

Business Mentoring

49% of consumers have left a brand in the past year due to poor customer experience. 86% would leave a […]

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How to select the right photos for your brand

Branding

It’s a digital world baby, and we are all starving for content. Insatiable in fact, we can’t get enough! In […]

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10 reasons Evolution is an award winning design agency

Credibility

As you may have heard by now, (from us 😂) the Evolution team was recently recognised as a finalist at […]

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5 reasons why a customer would choose you over a competitor.

Marketing Strategies

Unless your product or service is totally niche, it is key when you’re starting out in business to figure out […]

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How to choose the right colours for your brand

Design

We’ve said it before, but we’ll say it again; consumers tend to make buying decisions based on emotion, not logic. Whenever […]

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7 questions you should ask your Social Media Manager

Social media

In most industries, to market your business successfully, you need to be on social media. But what does that actually […]

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Receive a $120 tax deduction for every $100 spent on your website

Websites

This is by far, THE most exciting news we have brought to you in years! In the 2022 Federal Budget […]

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7 Reasons to use WooCommerce to build your online store

Websites

In this fast-paced digital age, customers appreciate and have come to expect the convenience of online shopping. Even if you […]

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A checklist for successful email marketing campaigns

Marketing

At the top of the looong list of obstacles a business must overcome to be successful, is how to come […]

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4 ways to get the most out of downtime in your business

Business Mentoring

For many, the quiet times in the work year are something to be enjoyed. ‘Tis the season to take extended […]

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How to make an impact, as a small business owner

Business Mentoring

Small business owners are faced with solving new challenges every single day. Whether it’s a burst water pipe or an […]

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8 local businesses to shop with this Christmas

Geelong

If you’re like us and still haven’t finished off your Christmas shopping, don’t stress, we’ve got you covered! We’ve made […]

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