Branding Journal

Have you ever noticed businesses with multiple logos? You may have engaged with a company via their web page in […]

Pantone colour of the year “Peach Fuzz” is all the rage right now, and it’s got our graphic senses tingling. […]

It’s a digital world baby, and we are all starving for content. Insatiable in fact, we can’t get enough! In […]

Following on from last month’s post about the difference between a logo and a brand, we thought we’d take you […]

It’s important to understand the fundamental differences between the logo and brand identity. Generally, people are familiar with the term […]

The team at Evolution Design Agency are super excited to be partnering with BayFM to offer one lucky Geelong business […]

Creativity is our service, our commodity, our value. Although the product we as designers are offering is essentially creativity, it […]

When I say the word “brand” everyone usually thinks “logo”. Not to say that answer is wrong, but a brand […]

Far too often we come across business owners who have been wronged (quite often unknowingly) by their current asset provider. […]

  Small businesses, much like middle children, often get overlooked at crucial times but, unlike middle children, small businesses can […]

Find out why it is so important to choose a designer who has experience designing for the web so that your fonts are web compatible.

When we meet with a new client one of the first things we ask them is who is their target […]

Today we celebrate an amazing 16 years in business. Its difficult to believe (it truly doesn’t feel like THAT long […]

This is a question every business owner must be able to answer: Who is your Target Market? To answer this question, it’s firstly important to understand you can’t be EVERYTHING to EVERYONE. Your market is not EVERYONE! Here’s why and how to define your audience…

In three days time I will experience a life changing event. It’s not often in life we know the exact moment of something ‘life changing’ will occur. It suddenly hit me; I’ve been wanting to write this post (for almost two weeks! I know I’m a few days late posting), knowing my topic, but what would I call it… then I thought that’s just it – it’s life changing. But is it…

A picture says a thousand words. Strong branding is all about your image. The image of your business. Not a […]

The theory that colour influences our buying choices is, while fascinating, also controversial in that we very well could be subliminally influencing our audience’s buying choices.