Marketing Strategies Journal

Unless your product or service is totally niche, it is key when you’re starting out in business to figure out […]

The team at Evolution Design Agency are super excited to be partnering with BayFM to offer one lucky Geelong business […]

Humans search for connection and a sense of belonging their entire lives. Particularly in the world of social media, there […]

SEO and ranking organically in Google can be a tricky task to accomplish and can be quite overwhelming. If you […]

The world of Social Media Management and Digital Marketing is continuously growing and changing, now becoming one of the most […]

You’re on Instagram, you’re posting regularly and you’re getting your brand out there, right!? Well…..to a degree. Instagram is the […]

Shopping online is one of my very favourite (and dangerous) pass-times. This month alone I have ordered sheets for my […]

We are all subject to having an advertising jingle or two stuck in our heads at any one time. It’s […]

I judge books by their cover. There, I’ve said what everyone else is thinking. I’ve spent many hours staring at […]

The reality of marketing, the right way. I’m sure, YOU know why. But do THEY? And by they, I mean […]

SEO. What is this strangely familiar acronym and why do you need to know what it is? Although I have […]

Have you ever visited a website and then seen ads for that company’s website here, there and everywhere you look […]

When we meet with a new client one of the first things we ask them is who is their target […]

Often a business will invest quite a bit of time into setting up a mail list attached to their website […]

Google was built for users not computers – to be the direct answer to a question. With technology rapidly changing, […]

On September 17th I had the pleasure of co-facilitating a Marketing Workshop with Coach, Behavioural Profiler and Keynote Speaker, Sarah […]

This is a question every business owner must be able to answer: Who is your Target Market? To answer this question, it’s firstly important to understand you can’t be EVERYTHING to EVERYONE. Your market is not EVERYONE! Here’s why and how to define your audience…

As a business owner on Facebook when you are in a group and want to mention your businesses Facebook Page it can be challenging! … Here are five simple steps to sharing a post from your business page to a group on Facebook.

The facility to schedule post is a massive time saver for busy business owners. We don’t always have time to login to Facebook each day and post new content on our business page. Here are two simple steps to schedule your Facebook posts

I promised that next time I would provide some answers on how to post resonating content to inspire, educate and motivate your target market. Here are some content ideas to get you started. As well as a FREE 2015 Australian Calendar Template to assist in your content marketing planning.

In any successful relationship, the King serves his Queen. You know the saying: Happy wife, happy life? Well, now let’s […]

The theory that colour influences our buying choices is, while fascinating, also controversial in that we very well could be subliminally influencing our audience’s buying choices.

Over the last 14 years in business, I’ve had many friends who own their own business’ ask me for advice. Find out what one of the most valuable tips is…

Knowing what to blog about can deter businesses from even beginning to think about starting a blog. Here are some key points to keep in the forefront of your mind when blogging on your business website.