How to Find Your Target Market

Branding / Marketing Strategies /

July 2015

This is a question every business owner must be able to answer: Who is your Target Market?

To answer this question, it’s firstly important to understand you can’t be EVERYTHING to EVERYONE. Your market is not EVERYONE!

  • Do you want a budget stem cleaner to clean your expensive woolen carpet that you spend a small fortune on? I think not!
  • Do you want an inexperienced tattoo artist to tattoo you? Hmmm, not usually!


Guess what, so do your market! Narrowing your market and focusing on a particular niche is important. This way you become an expert in your chosen field. Once you understand who your target market is this enables you to craft targeted messages and content which will attract the right customers.

It is virtually impossible (and I know that’s not a great word to use, but go with me on this…) to send a message out to an audience you don’t know, after all .

Defining your target audience is necessary to help you understand:

  • who you are selling to,
  • how to connect with them,
  • where to connect with them,
  • what their goals are / desired outcome is,
  • what their pain points are, and
  • how your services can be applied to meet their needs.

Your Target market is a representation of your ideal customers which provides a detailed, specific description of a typical buyer or target audience. You may have to figure out several different buyer personas based on your product or services offering.

If you’re a visual person (like me) it’s great to do a Google search to find a pic of who your Target Market (also known as avatar / buyer persona) might look like, that way when you are speaking to them on social media or in your blog you can visualise them and all they represent.

Begin with describing your ideal customer

When defining who your ‘target market‘ is, consider who your ‘ideal customer‘ is (usually your best customer) and describe who they are, from there you’ll form a clear understanding on why they choose to shop with you. You can then craft messages to speak directly to them.

These questions help to define your Target Market:

  • Gender
  • Age (be specific)
  • Family and marital status
  • Job description
  • Financial situation
  • Annual spend with your business
  • Education level
  • Location
  • Daily activities
  • Hobbies / Habits
  • How do they use the web / devices / computers / social media

Once complete, you will have the foundations set to craft strong messages to provide value to your ideal customer. Resulting in more of this same type of customer – win, win! 🙂

Thanks-for Reading-Lisa