Is perfectionism killing your business? 

Business Tools /

August 2018

Many small businesses owners acknowledge their inner perfectionist and others are just in plain denial about their OCD habits. And while it’s all well and good to think ‘you’ve got this’ and every detail MUST BE PERFECT, why not embrace your inner child and get excited about making business mistakes.

Think about what you are most afraid of. Is it…

As a small business owner, you have to do all of these things, and more, if you want to move forward and grow.

The big hairy-scary thing that you know you should be doing, or could be doing to improve your business, but you’re not doing it, could be:

Take a moment to think about what would happen if you took the leap and just gave one of these a go. Would it be a mistake? Who knows. Would it be perfect? Hell no!

But, does anyone expect it to be perfect? Nope.

Funnily enough, we are all human, and imperfection can be one of our most attractive qualities (closely followed by smelling delicious) so it makes sense that we often feel an instant connection with people who show their imperfections and vulnerability.

Why? Because you can relate to them!

So when it comes to marketing and put yourself (and business) out there…whatever it is that you’re scared of doing… Why not just do it? Give it a go.  Who cares if you don’t do it perfectly, just do it in your own imperfect, genuine and authentic way. Small businesses can’t let fear of failure or fear of imperfection hold them back, because they’d never move forward without it. Practise makes perfect! Nothing ventured, nothing gained!

Yes, I can tell you now that you will be judged, there is no doubt about it. People may hate what you’ve done, but who cares – others will love it. And the ones who love it need you to step up and do it now. Get up of your fear chair, connect with people and do it for everyone who loves what your offering and how you’re offering it!

Think about the consequences of not doing this big scary mordacious thing…  now that could be an even bigger business mistake!

Don’t let perfectionism kill your business.



Don’t miss out on an important update from Google about the Google Map on your website – read about it here.

Related reads

View All Articles

Combatting F.O.B.O (Fear Of Becoming Obsolete)

Unleashing the power of AI: 5 time-saving AI automations

5 steps to building customer trust

How to remove negative reviews

How to think long term & survive

Are you making these SEO mistakes?


Evolution’s Instagram Tips

Ultimate Customer Experience

Evolution’s Branding Checklist

Do you own your logo?

Is perfectionism killing your business? 

Good Digital Citizens

How to be Cyber-Attack ready

The internet is changing in July! And it affects us all …

Merry Business

Time Is Money

5 Mistakes people make on LinkedIn – Part two of series

7 Basic tips you need to know about LinkedIn – Part one of series

Top 5 Productivity tools we love

Are you finding your customers aren’t always receiving your marketing emails?