In basic terms, an SSL, is a security certificate applied to your website to encrypt information stored on your site, inserted into your site and sent from your site. It protects your visitors and your company.
One key improvement you can make in increasing your Google ranking and improving your search-ability online is to have an SSL. Google and other search engines boost sites who have an SSL. This applies to all sites, whether they have personal information or not. That means that even if your site doesn’t have a checkout page, login pages, or any financial or sensitive personal information, you can still get SEO benefits by installing an SSL Certificate on your site.
Improving user experience
If you don’t have an SSL, Visitors to your site may be confronted with a ‘This site is not secure’ notice, which is a significant obstacle they will most likely not proceed beyond.
SSL works by ensuring that any data transferred between users and websites, or between two systems, remains impossible to read. It uses encryption algorithms to scramble data in transit, which prevents hackers from reading it as it is sent over the connection. This data includes potentially sensitive information such as names, addresses, credit card numbers, or other financial details.
If you can see a little padlock symbol in the address bar click on it and information regarding the sites security will appear. If there is no little padlock symbol in the address bar, chances are the site is not secure. Visitors will be warned the site is unsafe / unsecure when they arrive on the site.
They are $66 per year (including GST), fully installed, insured and encrypted.