Suffering Cart Abandonment Issues?

Marketing Strategies / Websites /

September 2018

Shopping online is one of my very favourite (and dangerous) pass-times. This month alone I have ordered sheets for my king-sized bed (whilst lying in bed), bought a summery dress (from Instagram) and attempted to buy some light fixtures for my house. When I say ‘attempted’ I mean I tried but it was so damn hard. I gave up – more on that later.

The E-commerce market is taking over the world as many people find that the convenience of purchasing things from their couch, in their pyjamas at 9pm on a Tuesday is The. Best. Thing. Ever. While earning income in their sleep is amazing for online shop owners, what you might not know is that you’re missing out on millions of dollars’ worth of sales (collectively that is). In 2016 there was a reported $4.6 trillion worth of products with cart abandonment! $4.6 TRILLION!

Imagine what those extra sales could do for your business.

We recently read an article published by PayPal about this rising epidemic and thought that they raised some good suggestions for making the payment processes on your website easier, minimising the cart abandonment rate you may be experiencing.

PayPal’s top tips:

Now, getting back to my earlier story-  I, like many of my fellow online shoppers was put off purchasing this bathroom ceiling light because:

  1. The ‘add to cart’ button was at the bottom of the product page. I had to scroll all the way down (on my iPhone).
  2. I had to create an account
  3. My preferred method of payment (which is co-incidentally PayPal) wasn’t an option. Additionally, I didn’t want them to turn out to be a dodgy shop front for a Russian black market shop and what I was actually purchasing wouldn’t even make it through customs. In the end I gave up and promised to do a better search later.

I think a lot of people can relate to this scenario, so we thought of some Top Tips of our own when it comes to online stores:

Reduce the amount of clicks

Don’t make us click 300 times and tell you what we had for breakfast before we eventually find the ‘complete purchase’ button. The ideal number of click’s to complete a purchase is around 4. After this, we get a bit distracted by the amount of sub categories, product options and account details that we have to sift through prior to giving you our money. Keep it simple, stupid.

Have a guest checkout

No, I don’t have time to sign up I JUST NEED THIS FLIPPING DRESS!! Always have an option for your users to check out as a guest, that way they get to checkout their way. Or even better, have an option to create an account by saving their checkout details.

Follow up

The one tip we stole from PayPal (because we liked it so much) was to set up a follow up system, whether that’s through emails, retargeting ads or snail mail. Studies show that sending a follow up email within the first hour of  cart abandonment increases the purchase rate.


If you want to receive monthly emails from yours truly with our latest blog post, hot off the press, please sign up here.

Related reads

View All Articles

Why DIY websites can end up costing you more!

5 reasons why a customer would choose you over a competitor.

Receive a $120 tax deduction for every $100 spent on your website

7 Reasons to use WooCommerce to build your online store

Why you should avoid drag and drop website builders

7 Reasons Why Your Website Isn’t Ranking On Google

$30k business boost competition with BayFM

Finding connection in 2020

Designing a website at Evolution.

Should I purchase a WordPress Theme?

Are you making these SEO mistakes?

Social Media and Digital Marketing

Evolution’s Instagram Tips

Suffering Cart Abandonment Issues?

Good Digital Citizens

Your Google Map might disappear in June

5 Cougars Thanks….

The internet is changing in July! And it affects us all …

Merry Business

12 Things All Successful Websites Have

Why in the heck would anyone want to buy from you?


Why remarketing is the fastest growing form of digital marketing

How to decide which keywords you should be targeting.

What is the difference between a $500 website and a $2,000 website?

What are web alternative fonts and why do you need them?

Why you need to be so clear on your ideal customer

Are you finding your customers aren’t always receiving your marketing emails?

What you need to know about SEO when Google is forever changing

Marketing Workshop

How to Find Your Target Market

Facebook Tip: Sharing a Post from Your Business Page to a Group

Facebook Tip: How to Schedule Facebook Posts

FREE Photos – 20 Top Sites for Downloading Totally Free Photos

Content Ideas to Inspire, Educate & Motivate Your Target Market

Socially speaking; Content may be King, but engagement is Queen!

Colour Influences Your Audience’s Buying Choices

Is Your Website Annoying?

One of the Biggest Business Tips I Can Give Is…

The Power of Blogging in Business (Part 3) – Finding Ideas to Blog About

The Power of Blogging in Business (Part 2) – Finding Time to Blog

The Power of Blogging in Business (Part 1) – Why Have a Blog?