Shopping online is one of my very favourite (and dangerous) pass-times. This month alone I have ordered sheets for my king-sized bed (whilst lying in bed), bought a summery dress (from Instagram) and attempted to buy some light fixtures for my house. When I say ‘attempted’ I mean I tried but it was so damn hard. I gave up – more on that later.
The E-commerce market is taking over the world as many people find that the convenience of purchasing things from their couch, in their pyjamas at 9pm on a Tuesday is The. Best. Thing. Ever. While earning income in their sleep is amazing for online shop owners, what you might not know is that you’re missing out on millions of dollars’ worth of sales (collectively that is). In 2016 there was a reported $4.6 trillion worth of products with cart abandonment! $4.6 TRILLION!
Imagine what those extra sales could do for your business.
We recently read an article published by PayPal about this rising epidemic and thought that they raised some good suggestions for making the payment processes on your website easier, minimising the cart abandonment rate you may be experiencing.
Now, getting back to my earlier story- I, like many of my fellow online shoppers was put off purchasing this bathroom ceiling light because:
I think a lot of people can relate to this scenario, so we thought of some Top Tips of our own when it comes to online stores:
Don’t make us click 300 times and tell you what we had for breakfast before we eventually find the ‘complete purchase’ button. The ideal number of click’s to complete a purchase is around 4. After this, we get a bit distracted by the amount of sub categories, product options and account details that we have to sift through prior to giving you our money. Keep it simple, stupid.
No, I don’t have time to sign up I JUST NEED THIS FLIPPING DRESS!! Always have an option for your users to check out as a guest, that way they get to checkout their way. Or even better, have an option to create an account by saving their checkout details.
The one tip we stole from PayPal (because we liked it so much) was to set up a follow up system, whether that’s through emails, retargeting ads or snail mail. Studies show that sending a follow up email within the first hour of cart abandonment increases the purchase rate.
If you want to receive monthly emails from yours truly with our latest blog post, hot off the press, please sign up here.