Branding Tag

It’s a digital world baby, and we are all starving for content. Insatiable in fact, we can’t get enough! In […]

We’ve said it before, but we’ll say it again; consumers tend to make buying decisions based on emotion, not logic. Whenever […]

Following on from last month’s post about the difference between a logo and a brand, we thought we’d take you […]

It’s important to understand the fundamental differences between the logo and brand identity. Generally, people are familiar with the term […]

When I say the word “brand” everyone usually thinks “logo”. Not to say that answer is wrong, but a brand […]

The theory that colour influences our buying choices is, while fascinating, also controversial in that we very well could be subliminally influencing our audience’s buying choices.