Journal

Categories

Branding

How to choose the right colours for your brand

Design

We’ve said it before, but we’ll say it again; consumers tend to make buying decisions based on emotion, not logic. Whenever […]

Read More

7 Signs it’s Time for a Rebrand

Branding

Following on from last month’s post about the difference between a logo and a brand, we thought we’d take you […]

Read More

What is the difference between a logo and a brand?

Branding

It’s important to understand the fundamental differences between the logo and brand identity. Generally, people are familiar with the term […]

Read More

Evolution’s Branding Checklist

Branding

When I say the word “brand” everyone usually thinks “logo”. Not to say that answer is wrong, but a brand […]

Read More

Colour Influences Your Audience’s Buying Choices

Branding

The theory that colour influences our buying choices is, while fascinating, also controversial in that we very well could be subliminally influencing our audience’s buying choices.

Read More