PPC Paid Ads Specialist
Bachelor of Applied Science (Fashion and Textiles Merchandising) and Diploma of Management, RMIT University.
With over seven years of experience in digital marketing, Samantha brings both strategy and creativity to the table. She specialises in paid media planning and execution, developing data-driven campaigns that elevate brand visibility and inspire meaningful action. Her background spans industries from fashion and fitness to professional services, and she’s worked with agencies and brands across Australia and the UK.
Samantha’s expertise lies in paid social marketing, where she collaborates closely with clients to craft bespoke strategies powered by audience insights and performance metrics. Her blend of analytical thinking and creative instinct allows her to continually refine campaigns for measurable impact.
What sets Samantha apart is her humility and hunger for growth. In an industry that evolves daily, she’s the first to admit she doesn’t know everything – and that’s exactly what motivates her. She thrives on upskilling, embracing new tools, and tackling challenges head-on to deliver results that matter.
When she’s not optimising campaigns or testing new ad formats, you’ll find her outdoors – hiking with friends, getting her CrossFit fix, or recharging in nature.
Passions
- I am most passionate about creating ad strategies that genuinely connect brands with people.
- My best personality trait is being endlessly curious (and maybe talking a little too much about algorithms).
- My favourite food is anything shared over good conversation.
- I love the balance of strategy and creativity that digital marketing offers.
- I am always up for a hike, a workout, or a long chat about marketing trends.
- My favourite activities are CrossFit, hiking, and exploring new places with friends.