Project Scope
The 2 Cute to Box philosophy is to take the fuss out of buying presents so parents can make a fuss over their kids on their special days.
Despite being a serious business venture, the brand is the ultimate definition of fun. It needed to be as colourful as possible to build excitement for opening the lid as everyone cries “Hip Hip Hooray!” on your birthday.
The Solution
Being a new venture, there was a clean slate for Evolution to step in as brand designer, packaging designer and website creators. We brought the vision to life with a polka-dotted, bright and engaging brand. This extended across thank-you post cards, the actual gift boxes (inside & out), social media profiles and website presence.
In the 12 months since launching 2 Cute to Box website, sales have increased 240%, with new and exciting themed boxes added regularly!