AG Case Management Services

Project Details


AG Case Management Services


Graphic Design

Brand Design


Project Scope

Supporting individuals with disabilities, AG Case Management Services needed an all encompassing, supportive brand.

AG Case Management Services offers support to individuals with a disability, their families and support networks. Annie from AG cms approached Evolution Design to redesign their branding and stationery pieces.

The vision for the AG brand was one that spoke to all members of the public, showing the caring nature of her industry.

We explored different ways to represent the caring nature of this industry, finding that directions that represented safety in a more direct and solid way came across too strong and the soft tones of watercolour patterns were better suited to Annie’s clients.

As part of Annie’s logo design package, application elements included letterhead and business card design. To ensure the AG cms brand is seen consistently across all applications, the watercolour texture and shades of purple are carried through as a recurring pattern.