Project Scope
Brand identity design
Some projects start with tight guidelines. This one started with the holy grail, an open brief.
Big Boss Açaí came to us wanting a brand that reflected their larger-than-life personality and bold approach to flavour. With creative freedom to explore, we designed a high-impact visual identity that feels confident, playful, and unmistakably modern.
We leaned into vibrant lime green and rich purple, on-trend colours that feel fresh, energetic, and instantly eye-catching. Paired with a bold, unapologetic typeface, the brand was designed to stand out on Chapel Street and translate seamlessly across signage, packaging, and digital platforms.
The result is a brand that matches the product experience, fun, feel-good, and full of flavour, while still feeling polished and commercially strong.
Project deliverables included:
- Brand identity and logo design
- Colour palette and typography
- Visual direction for in-store and digital use
- Facebook page setup to support their online presence
Big Boss Açaí is now serving frozen yogurt-style açaí packed with antioxidants from their South Yarra location, backed by a brand that confidently owns its space.