Collins Street – Melbourne’s premier destination

Project Details


Collins Street Precinct


Brand Design

Graphic Design

Website Design & Development

Project Scope

A destination in itself, Collins Street Precinct represents a multitude of businesses along the busy shopping and business strip. With such a rich blend of brands, creatives and business ventures, Collins Street is the epicentre of Melbourne lifestyle.

We joined the Precinct group to bring their future vision to life – a premier destination where classic luxury meets contemporary. In order to represent both the Paris end and the New York End with a brand that would flex and span, we focused on the ‘luxury’ both locations inspire.


The Solution

After nailing the sleek and timeless custom type based logo, the design team moved onto create supporting pieces like brand style guide and promotional membership pack in the same soft layered style, with gold features.

Since launching, Evolution has also created an online directory website to showcase each of the shops and businesses located along the Collins Street strip, and continue to support the Precinct group when required.