Project Scope
Brand identity, website design and copywriting
Geelong Precast, formerly Coen Precast, came to us ready for a fresh start.
With a strong reputation in the industry, the team recognised that their existing brand no longer reflected the quality of their work or the direction they were heading. The goal was to create a more refined, modern identity that would position them confidently within the construction and precast concrete space.
We worked closely with the team to develop a new brand that feels strong, considered and professional, while still being practical for real-world applications across signage, documentation and digital platforms. The refreshed identity brings clarity and consistency, helping communicate their capabilities across industrial, commercial and residential projects.
Following the rebrand, we carried the new identity through into the design and development of their website. The site was restructured to better present their services, highlight their areas of expertise, and improve the overall user experience. With a focus on clean layouts and stronger visual hierarchy, the website makes it easier for potential clients to understand what they offer and how they can help.
We also supported the project with copywriting, using AI-assisted workflows to refine messaging and ensure the content was clear, engaging and aligned with their brand voice, while still maintaining a practical, industry-appropriate tone.
Seeing the brand come to life across multiple touchpoints has been a rewarding part of the process, and it’s a collaboration we’ve genuinely enjoyed.
Project deliverables included:
- Brand identity and logo design
- Colour palette and typography
- Website design and development
- Website structure and user experience refinement
- Copywriting (AI-assisted)
We love hearing how our clients feel about their new brand, and the Geelong Precast team summed it up perfectly:
“We’re so excited to reveal our new branding! Huge thanks to Lisa and Becca for bringing our vision to life and giving us the polished, stylish look we could never create on our own. We can’t wait to keep working with you and seeing where this takes us.”
This project was delivered by Evolution Design Agency, a branding agency in Geelong specialising in graphic design Geelong, logo design Geelong, website design and development, and strategic brand and content creation for Australian businesses.
Ready to refresh your brand or website? Let’s chat.