Project Details


Healthcare Financial Management Association (HFMA)


Graphic Design

Brand Design

Project Scope

The Healthcare Financial Management Association (HFMA) is a peak body for health finance professionals.

In the search for Geelong Branding Design, HFMA (originally HFASHA) contacted Evolution Design Agency to be a part of their rebranding process. They attended our Brand Creation workshop, redefining their brand name, direction and core values. To re-position HFMA in the health financial industry, our Graphic Design team created a new brand and stationery set so the brand was represented consistently across all mediums.

The aim of the rebrand for HFMA was to become a more approachable business that didn’t fall into the standard ‘financial’ bracket by showing personality to their brand. A unique pattern and colour palette was created to be used across all applications to draw everything together.