Project Scope
Brand naming and identity design.
This one was pure fun.
Inquizitives started with a completely open brief, the kind every designer hopes lands in their inbox. The concept was centred around brain teasers and mental puzzle games designed to encourage original and creative thinking for everyone, from curious kids through to lifelong learners.
We named the brand Inquizitives, a playful nod to curiosity and inquisitive minds, and created the bi-line Think, wonder, grow. to capture the spirit of learning without pressure or pretence.
From there, the brand took shape through a mix of friendly geometry and bold colour. Simple shapes became a core part of the identity, triangles, squares and circles working together to suggest thinking, problem solving and playful experimentation. The visual system was designed to feel joyful and approachable, with just enough structure to scale across products, packaging, print and digital applications.
The result is a brand that feels clever without being complicated, educational without feeling serious, and engaging for people of all ages. It invites curiosity, sparks imagination, and makes learning feel like play.
Project deliverables included:
- Brand naming
- Brand identity and logo design
- Tagline development
- Colour palette and typography
- Iconography and graphic shape system
- Visual direction for print and digital use
This project is a great example of our love for expressive, idea-led branding. Designed by our Geelong-based team at Evolution Design Agency, we specialise in graphic design Geelong, logo design Geelong, and thoughtful brand identity design for ideas that educate, engage, and inspire curiosity.
Got a branding project in mind? Let’s chat.