A progressive brand mark to appeal to a new audience.
A sub-fund of the Geelong Community Foundation, P500 harnesses the power of collective giving to fund transformative grants through combined $500 contributions from a collective of the Geelong community.
They wanted something youthful yet professional to target a new audience within their giving community.
The Evolution design team created a recognisable and progressive brand mark to capture the attention of the young professional demographic within the Geelong community. An animated version was created for the 2021 grant launch.
