Project Scope
Brand identity refresh
When new owners took over South Pacific Pools & Spas in May 2024, they inherited a business with strong history and recognition, along with a logo that no longer reflected the quality or professionalism of the company. The original brand, created around 30 years ago, featured the business name, a palm tree, a sun, and a hand-drawn wave, a design that had become visually dated over time.
The brief was to retain the familiar elements while delivering a completely modern brand identity.
We redrew and refined the palm tree, introduced clean, contemporary typography, and reworked the wave into a set of structured lines. These lines now serve as a flexible brand element that can extend across print and marketing materials. During the evolution of the design, the sun was removed to simplify the composition and strengthen the overall visual balance. A fresh, modern colour palette completed the transformation.
The result is a brand that feels confident, polished, and aligned with today’s market, while still maintaining a subtle connection to the company’s legacy.
Project deliverables included:
- Brand identity and logo refresh
- Typography and colour palette selection
- Palm tree illustration redraw
- Brand element development (line motif)
- Business card design
We look forward to continuing our work with South Pacific Pools & Spas as the brand rolls out further, and hopefully collaborating on a future website revamp.
Designed by the talented team at Evolution Design Agency, a branding agency in Geelong specialising in graphic design, logo design, and modern brand identity design for growing businesses.