Platypi Chocolate – Indulge the senses

Project Details


Platypi Chocolate


Brand Foundations

Website Design & Development

Project Scope

With the vision to be on the must-visit list for explorerds of the Great Ocean Road, Playpi Chocolate wanted to be part of the local business owners known for putting the Otway Region on the map.

Through our work in brand foundation workshops, analysis research and review sessions, we helped Platypi Chocolate reconnect with their why – to indulge the senses. Incorporating taste, the natural bush surrounds and delectable smells, customers are destined to have a lasting positive memory and desire to return.

Tasked with bringing the brand to life online, Evolution set out to design an eCommerce website that was playful, a little bit decadent and an experience in country hospitality. The website needed to engage the locals, the holidayers, the tourists, the day trippers and the ‘day out’ groups, and bring them out to Forrest to experience the photo ready store and café.


The Solution

Taking inspiration from their detailed and colour rich brand, our website designers created a sleek website that used directional lines and offset elements to draw the visitors eyes down the page and on a journey of their own.

Plus the chocolate is amazing!