Project Scope
Techline Group is a specialist in the design, manufacture, and installation of fall protection and height safety systems. Based in Geelong and servicing clients across Victoria and beyond, they approached Evolution Design Agency in 2020 after an unsatisfactory experience with a previous provider left them with an incomplete and clunky website that had been in development for over two years. With 80% of their business coming from bespoke project work (not off-the-shelf products), they felt the existing approach was all wrong and were eager for a fresh start.
Having seen and loved the website we created for ASCO, a related business, Techline trusted us to take the reins. They wanted a clean, professional site that showcased their accreditations, services, and extensive project experience—while still offering an easy-to-navigate user experience. Our team worked closely with Gerry and Caleb to reimagine the site structure and craft a customer journey that would better reflect their offering and speak to their key audiences: construction professionals and asset owners.
One of the standout features of the Techline site is the interactive model we developed to demonstrate how their safety systems work together. Users can hover over specific components to view tooltips and click for more detailed information—an engaging and intuitive way to learn about their solutions. We also built a custom layout for their case study pages, allowing for lengthy content to be broken up with headings, galleries, and unique formatting for improved readability.
Although the original brief included a job board and spec sheet downloads, these elements were postponed. Instead, we developed a general careers enquiry form and ensured the blog, Mailchimp integration, and social media links were set up and ready to use when needed. The site is built in WordPress and was designed to be easily editable by the client.
Evolution provided SEO-optimised copywriting based on initial interviews and keyword research. Techline’s team later contributed significant content of their own—writing over two dozen detailed project case studies to further enrich the site.
After several years of careful content refinement, the new Techline website launched in February 2024. We continue to support Techline with ongoing website maintenance and remain available to help them fully activate the additional features built into their platform when they’re ready.